Several studies suggest we are suckers for mystique and marketing - the price tag driven power of suggestion. Have you ever wondered whether an expensive, seemingly impressive bottle of wine really tastes better than wine in a box? For the layperson (i.e. anyone who's not a sommelier), drinking wine can be an especially psychologically driven experience, influenced by numerous factors: labels, price points, bottle appearance, and even your peers, just to name a few. On the hunt, we look at least for a mid-range bottle, irrespective of other dynamics, swayed by the brainwashed belief we should spend proper money. Nobody wants to look crass or cheap. But take away all those factors, pour yourself a glass of wine, and take a taste. Can you really tell the difference between a $65 bottle and a $10 bottle? What do your senses really tell you when those external factors and social influences are stripped away? We wanted to find out. There are two lessons that may be learned from this tasting event. The first is that wine drinking is a subjective art. The second? You may, or may not, see good value in a wine’s elevated price. Join us for an evening of light-hearted fun and superb wines led by the always entertaining guest speaker, Fred Lamprecht.
Naturally, we will have a light food offering to go with the wines.
Because of limited availability, our tasting is limited to 48 persons on a first come, first served basis.
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