"Enjoy discovering new wines, beers, spirits? Enjoy international travel? Explore career opportunities in the beverage alcohol industry. During this day-long seminar experts will provide an overview of the multi-billion dollar imported beverage alcohol industry; the job opportunities and how to establish your own import agency. If you are a collector, you will learn how to bring those great tasting discoveries found while aboard home to stock your cellar while minimizing the costs. During the day, you will learn: MORNING SESSION Where to find new and interesting wines, spirits and beers How to start your own successful import agency Determining the best strategy for new product development How to negotiate with suppliers Marketing channels - which are the best for you and your suppliers Opportunities as a Consignment and/or Private Stock Agent Employment opportunities in the beverage alcohol industry A light lunch will be served. Afternoon Session How products are priced Agent commissions and promotional allowances Ordering samples Dealing effectively with the LCBO Selecting the right products for today's market How the LCBO selects products and how to increase your chance of success Vintages - a lucrative market Determining the best strategy for a new product launch Working with LCBO wine consultants - how to find an sales support at store level Working with the media Other provincial markets: Privatization, Options & Opportunities AS AN ADDED BONUS - Apart from the written material provided at the seminar, those attending will be provided with 30 Days of post-seminar online consulting."

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