Legally known as the Whistler Resort Association, Tourism Whistler is the non-profit member-based marketing and sales organization representing Whistler. We also operate the Whistler Conference Centre, the Whistler Golf Club, and the Whistler Visitor Centre, as well as Whistler.com - Whistler's official source for accommodation and activity bookings and information.
Formed in 1979 - at the recommendation of the provincial government - Tourism Whistler is responsible for promoting the resort as an international, four-season destination with the goal of increasing overnight visitation.
Tourism Whistler represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.
Seven elected individuals and five appointees represent the various sector interests on the 12-member Board of Directors; the activities of Tourism Whistler are further directed by its membership through bylaws that are approved by the municipal council and the provincial Ministry of Municipal Affairs.
Membership assessments are the primary source of funding for the world-wide marketing and sales initiatives that Tourism Whistler manages and directs, supplemented by net income from operating centres, sponsorship and funding.
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