Our Story

It all started in the year 2000. After graduating from Cornell University at its famous Ezra Cornell Hotel School with a Hospitality Planning & Management degree, Shari Schneider fell in love with wine, its rich history, language and menagerie of tastes from around the world. She thought, “Wouldn’t it be refreshing to have a fun, un-snobby series of classes for people to learn about wine?” and applied to form Vino-Versity. However, her other love, restaurant management, came calling (she also needed to pay the bills!) and therefore opened the hugely successful Divine Bar.

Shari and her business partner Michael Vitanza pioneered the wine & tapas genre, and thus, Divine Bar won numerous awards, including Zagat’s that honored it with the eleventh most popular nightspot in Manhattan in their Nightlife Guide for two years in a row. Divine Bar’s offering of 65 wines by the glass is still unheard of today. However, Shari’s love for wine never dissipated so while operating Divine Bar, she ran educational wine tastings every two weeks in its establishment calling it “Vino-Versity” (of course), where it garnered over 65 participants every time!

In 2011, Shari finally made the big jump to follow her true passion and Vino-Versity was born in the Upper East Side.

Just Wine partners with the finest bars, restaurants, wineries and retailers from around the world!