The history of the Vietti winery traces its roots back to the 19th Century. Only at the beginning of the 20th century, however, did the Vietti name become a winery offering its own wines in bottle.
Patriarch Mario Vietti, starting from 1919 made the first Vietti wines, selling most of the production in Italy. His most significant achievement was to transform the family farm, engaged in many fields, into a grape-growing and wine-producing business.
Then, in 1952, Alfredo Currado (Luciana Vietti’s husband) continued to produce high quality wines from their own vineyards and purchased grapes. The Vietti winery grew to one of the top-level producers in Piemonte and was one of the first wineries to export its products to the USA market.
Alfredo was one of the first to select and vinify grapes from single vineyards (such as Brunate, Rocche and Villero). This was a radical concept at the time, but today virtually every vintner making Barolo and Barbaresco wines offers “single vineyard” or “cru-designated” wines.
Alfredo is also called the “father of Arneis” as in 1967 he invested a lot of time to rediscover and understand this nearly-lost variety. Today Arneis is the most famous white wine from Roero area, north of Barolo. Setting such a fine example with Arneis, even fellow vintners as far away those on the west coast of the United States now are cultivating and producing Arneis!
The Currados have three children, Emanuela, Elisabetta and Luca.
In 1970 Alfredo and Luciana, through their friendship and support to some local artists, started to update their wine labels. They mention that in one long winter evening in Langa a group of artists, eating and drinking together with them at the table, suggested to “dress their art-work in the winery” with “an art-work on the label”.
In that moment the new Vietti labels took their own form and continue to be the same also today.
At the same time started also the idea of the “wine with artist label”, which still continues with our Barolo Riserva Villero. Artists such as Gianni Gallo, Eso Peluzzi, Pietro Cascella, Mino Maccari, Pier Paolo Pasolini, Claudio Bonichi, Valerio Miroglio, Pierflavio Gallina, Gioxe de Micheli, have had their works displayed to a much wider audience via the bottles of Vietti wines.
In 1996 the most recent artist series label came from American realist Janet Fish on Vietti’s 1990 Barolo “Villero.” The whole collection of artist labels was shown at the Museum of Modern Art of New York. In 1983 Mario Cordero, Alfredo’s son in law (Manuela’s husband), came on board at Vietti. He handles coordinates marketing and sales. In 1990 Luca Currado, Alfredo and Luciana’s son, oenologist, after some winemaking experiences in Bordeaux and in California, began his winemaking career. Luca oversees Vietti’s extensive vineyard plantings as well as handling the winemaking.
Recently also Luca’s wife, Elena Penna, started to work in the “family winery” in the marketing and public relations. A famous wine writer observed recently that Vietti “is always a family winery and it’s highly specialized in producing different types of DOC and DOCG wines.”
With 35 hectares of vineyards, Vietti expects to not only increase production, but having greater control over the vineyards, looks to continually improve from a qualitative perspective.
It is poised to excel well into the 21st Century.
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