Santa Margherita represents the starting point of the Santa Margherita Wine Group, founded by Count Gaetano Marzotto in 1935, which gradually developed into a real “wine making mosaic” with its own wineries and vineyards in some of Italy's most beautiful regions: Eastern Veneto, the Conegliano-Valdobbiadene hills, Alto Adige, Lombardy with Franciacorta, Tuscany with Chianti Classico and Maremma and Sicily.

Indissolubly linked to its icon wine – Pinot Grigio, ancestor of an entire generation of new Italian white wines, market leader for more than fifty years, distributed in 85 countries – Santa Margherita made its ability to innovate, its managerial structure, its technological development, its quality and sustainability – environmental and social – its distinctive traits. There are actually two constants at the centre of our daily routine: the vineyard and men.

The Villanova winery – the true "heart“ of a “new city” created out of nothing in a modern system of corporate welfare – has been at the centre of an important reinterpretation operation in recent years and is today completely energy self-sufficient.


In 1935 the large swathe of land between Fossalta di Portogruaro and the Venetian Lagoon was largely abandoned and needed reclaiming. Gaetano Marzotto realised its potential and decided to create a huge agricultural complex which, measuring a thousand hectares, would be able to meet the growing demand for food products, naming the symbol of the family table and its wines after his beloved companion, Margherita Lampertico Marzotto.

The return to traditional cultivation of vines was in fact one of the founding choices of the new agricultural complex that set up a huge vinification cellar that represented the “state of the art” of the era and which was constantly updated and developed thereafter. A In that same period there was also a tangible change in the taste and food habits of Italians who were looking for very pleasant, less structured wines, with strong vineyard and territorial identities, which could be paired with a style of cooking that was becoming increasingly lighter and healthier. Santa Margherita thus picked out that area with great development potential in Alto Adige and Pinot Grigio as the leading proponent of the generation of wines consumers were waiting for.

The white wine vinification of Pinot Grigio (eliminating grape must-skin contact in the pressing process) was the result of that choice and of studies conducted in Alto Adige: an uninterrupted boundless success since 1961! After Pinot Grigio the new interpretations of Chardonnay and Müller Thurgau, proposed in a sparkling version, came along while in the Treviso hills area the local Prosecco sparkling wine was beginning to become a global "phenomenon". Santa Margherita in the years went for sustainability. An example? In Alto Adige where integrated farming methods were immediately adopted in order to eliminate use of basic chemicals; it aims for smaller, higher quality harvests; it invests in cleaning up the environment, combatting waste, safeguarding biodiversity and protecting the landscape.

The Refrontolo vineyard-garden is the latest example.


Man is at the centre of our daily routine. With neither rhetoric, nor false modesty, the Santa Margherita philosophy – established by Gaetano Marzotto himself – has always been to respond to the needs of our own community (grape suppliers, staff, partners, clients) by offering the maximum quality.

Quality in work, quality in human relationships, quality in the “welfare” that the group guarantees its partners in the “Villanova” heart of the food farming complex, quality in the cultivations by respecting the environment, without causing plant and soil stress, quality in professional relationships which can thus keep more generations of grape growers firmly anchored to the family vineyards.

And obviously product quality -  wines that can be special, but more widely paired, checked in every phase of the vinification, clarification and aging process. Wines that faithfully interpret their own local area and the tradition that they are part of and symbolise.
Quality in the technological choices to achieve maximum respect for the environment, combatting global warming through, for example, innovative use of the carbon dioxide naturally produced during vinification.

A quality that comes from duty fulfilled, from labour, however. As the family crest states: “Sua Texil Labor Fata”: toil weaves and constructs the destiny and fortunes of every man. We must also add our commitment to become "explorers of taste”, i.e. our ambition to combine wine with the overall pleasures of life experienced by each of us and with the typically Italian way of life that the whole world envies us for.

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