Nestled in the hills above San Francisco’s West Portal neighborhood, the San Francisco Wine Trading Company has been a Bay Area landmark since 1976. Like any good story about wine, ours is one of family, hard work, and constant evolution. One could argue that the last four decades have been among the most dynamic in the history of the wine business. Whether it’s the widespread conversion of farming practices from conventional to organic, the consolidation of liquor houses, the blossoming of artisan importers, or the fluctuation of three economic booms and recessions, Gary Marcaletti has seen it all.  

Gary got his start in the wine and spirits business in the early 70s, working for Tower Market. A few years later, he opened up a wine and liquor store called “Mr. Liquor” on Taraval and Funston Streets in our present day location. By the late 90s, as customers began gravitating more to wine than to liquor, we expanded our fine wine selection and decided to reinvent ourselves. The San Francisco Wine Trading Company was born!

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