The Magnum Opus of Martin Malivoire

Malivoire Wine is the magnum opus of Martin Malivoire. As a director of motion picture special effects, Martin’s career encompassed everything from television’s “Wayne and Shuster Comedy Hour” to such Hollywood big-screen attractions as “Resident Evil”, “A Christmas Story” and “Hairspray”. After thirty years, Martin decided the time for a change had come. The results came rapidly with the purchase in 1995 of what is now known as the Moira Vineyard, followed by the acquisition of the larger property where the winery now stands. Original plantings of Pinot Gris, Chardonnay, Gewurztraminer, Gamay and Pinot Noir were supplemented in the following years by additional vinifera varieties. Today, thanks to burgeoning demand, Malivoire operates at the top of its capacity, producing twenty-four thousand cases of wine per year.

Malivoire Vineyards within the Niagara Escarpment

Excellence in winemaking has long been our hallmark, but that alone won’t make a winery great. Choice fruit from highborn vine varieties rooted in flourishing vineyards is mandatory. Malivoire currently draws the largest share of its grapes from several vineyards comprising a combined 40 hectares. These are located within the Beamsville Bench, Lincoln Lakeshore, Vinemount Ridge and Twenty Mile Bench Sub-designated Viticultural Areas, which lie within the Niagara Peninsula’s Niagara Escarpment Subappellation.

Environmental Sustainability at Malivoire Wine Co

Operation with minimal environmental impact is a foundation block of Malivoire Wine’s corporate mission. A series of operational practices has been adopted to conform to this mandate. The winery and its support structures were designed and equipped for minimal energy consumption. Barrels, corks and other supplies are purchased from reputable producers with proven track records for sustainable operations, and our use of high-quality, lightweight glass bottles helps reduce the consumption of fossil fuels in transportation. Sustainability has been a core principle for guiding the winemaking and viticulture at Malivoire since the beginning. In the vineyard, we use of the most eco-friendly practices possible within the limits imposed by the growing season. Our farm machinery is lightweight, reducing fuel consumption and potentially harmful ground compaction. In dry seasons, the collection and storage of rainwater and local groundwater allow us to avoid transporting water when irrigation is needed. Integrated Pest Management provides the guidelines we require to keep pesticide use to the minimum, maintaining our lands’ biodiversity and environmental compatibility. Malivoire is a subscriber to the Oregon-based “LIVE”, or Low Impact Viticulture and Enology programme, whose guidelines determine our farm practices. As well, our company is an active member of the Wine Council of Ontario’s Sustainable Winemaking programme. The visitor to our winery will also notice, and enjoy, our efforts to preserve “ecological compensation zones” or natural habitat areas in our vineyards and grounds.

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