The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through 639 retail stores, catalogues, special order services and over 217 agency stores which provide cost effective, convenient and socially responsible access for rural consumers, the LCBO offers nearly 24,000 products annually to consumers and licensed establishments from more than 80 countries.

In 2013-14, LCBO sales exceeded $4.997 billion and delivered a $1.74 billion dividend to the Ontario government, not including taxes. This revenue helps pay for health care, education, infrastructure and other important government services.

LCBO staff trained in responsible service challenged 11.4 million people who appeared underage or intoxicated in 2013-14, and refused service to more than 414,600 individuals, mostly for reasons of age. The LCBO has also produced 15 successive paid advertising campaigns to prevent drinking and driving, including the current “Deflate the Elephant” commercials.

The LCBO Quality Assurance laboratory conducts 500,000 tests annually on more than 22,000 different products. This helps ensure that all products sold by the LCBO and Ontario winery outlets and beer stores comply with the federal Food and Drugs Act and Consumer Packaging and Labelling Act and their related regulations as well as the LCBO’s high standards for quality and taste.

In 2013-14, the LCBO raised a record total of more than $8.2 million for charitable organizations through initiatives driven by LCBO employees and supported by the generous donations of customers through in-store prompted and donation box campaigns.

The LCBO has won more than 200 awards since 1990 in customer service, innovative retailing, social responsibility, staff training, store design, marketing, IT, logistics and corporate communications. 

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