Our n°1 Mission


Make wine an easy choice for consumers. 
Create a light and easy drinking style that is well balanced and over delivers on the price. 
Provide quality and consistency with almost 10 million bottles sold per year.
Create a unique wine category and maintain its own standing as a leader.
Share our own italian wine style to millions of consumers worldwide. 
Support over 3,000 wine growers by usign their largest production varietals
Caring for the environment through our Eco Plus bottles (360 grams) and FSC papers.

Just Wine partners with the finest bars, restaurants, wineries and retailers from around the world!