Through all these years the winery has maintained the original family run structure: since early 2000 Silvia, the eldest daughter is fully involved in the business, while Elena, the youngest daughter, moved to Germany where she is running now a small wine importing company.
Elio, his wife Lucia, Silvia and the entire staff follow every single aspect of the work: in the vineyards from pruning to harvest, in the cellar from winemaking to sales, logistic, office work and marketing.
Elio, energetic and bubbly as 40 years ago, supervises on all the activities, but lately he has been focusing on some new challenging projects like: winemaking in Liguria - Cinqueterre, restoring an old abandoned village in Castelmagno (in the mountains between Piemonte and France), cheese making in Castelmagno, growing medicinal herbs, managing a vineyard in the higher Langa hills planted with an old obscure indigenous variety called “Liseiret” in order to make some sparkling wine, growing organic vegetable and fruits…
…this family will never run out of ideas and work!


Grandpa Giuseppe came to la Morra in 1948.
The Altare family originally comes from the town of Dogliani, then in 1948 they bought the farm in La Morra. Back then, the estate covered 5 hectares of nebbiolo, barbera and dolcetto vineyards, along with some peach, hazelnut and apple trees, but those were times when orchards gave higher yield and more profit than vineyards.
Back then it wasn’t easy, given the economic crisis that lasted for years, Elio, along with other friends, decided to learn more about winemaking beyond the borders of Piemonte, trying to grab some of the success that those regions were enjoying. Their first trip to Burgundy, in January 1976, was a revelation, and when Elio got back home he knew there were major changes to be made.
He wasn't afraid: he grabbed a chainsaw, as if it was a sword, and first he cut down the fruit trees in the orchard, then in the cellar he chopped up the big old wooden tanks into fire wood, this way he made room for his first brand new barrique.
His father Giovanni didn't understand him, his son's radical decisions were too far from his way of thinking, being from an older generation and poorer times, he was not able to accept what he thought was an offence against common sense and tradition, and he sought comfort in silence, he died in 1985 and tragically disinherited Elio. 
Elio continued to work while he bought back the winery and vineyards from his siblings.
Elio stood firm then and still does today. Stubbornly he decided to change direction and to give a different interpretation to the family's wine, favoring elegance, finesse, and balance, following a strict regime in the vineyards, adopting new vinification and aging techniques in the cellar.
The farm is still today family managed, under Elio' s supervision, we farm 10 hectares with an average production of 70.000 bottles.


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