(koo dah foo drah) - The moment when “lightning strikes” or something unforgettable occurs that you want to capture forever.
One score and three years ago, I met my wife, who was living abroad in France. She was not yet my wife nor did she know she would be. While at a soiree in the French Alps, and with matters seemingly in hand, I sauntered off to the bar to work my French for a refill of Malibu and fruit juice. It was then that I noticed a Frenchman awfully close to my gal, making her eyes flutter and her beret tipsy.
He must have the greatest one liner in the world, I thought as I yelled “FEU!” (‘fire’ in French). Once the room cleared out, I ask my sweetheart what he could possibly have said to make her fall into his arms. Her answer? “He held my hands and asked if I believed in the Coup de Foudre.”
After years of thinking he’d called her a cute cauliflower, I consulted a French friend who defined Coup de Foudre as a lightning strike, something unforgettable-”love at first sight”-be it food, wine or someone incredible.
For the past 20 years, we have had the great fortune and honor to work with wine, savor it, and witness its impact on consumers as they navigate the wonders of wine and the sheer pleasure that it brings. We have watched many people commemorate special times in their lives with wine. A few years ago, we embarked on our path to create a unique wine with elements worthy of a Coup de Foudre.
Now that you know our story, we hope that you will share Coup de Foudre wines with the special people in your lives—and that Coup de Foudre will be part of the stories you are inspired to share with us in the future.
Capture the moment! —John Schwartz
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