Our Brand

At the root of the Calgary Stampede brand are the core values of western hospitality, integrity, pride of place, and commitment to the community.

The Stampede is a gathering place – hosting, educating and entertaining a global audience. In true western fashion, integrity is at the heart of all our relationships. Our commitment to community is reflected in every experience and in particular by the people who bring them to life.

A storied and valuable brand, the Calgary Stampede is an internationally recognized embodiment of western culture and heritage. As one of the world’s most enduring identities, it helps distinguish Calgary and Canadians through its principles and traditions.

Year-Round Economic Impact

Stampede Park welcomes millions of people year round as a business and entertainment focal point. Park visitors spend roughly $345 million within the province, in hotels, restaurants, and local businesses. The Stampede also generates millions of dollars in economic value during its full slate of consumer and trade shows.

Just Wine partners with the finest bars, restaurants, wineries and retailers from around the world!