During the 1980’s, Sam Rubin ventured to eastern Long Island and acquired what has since become the beautiful Baiting Hollow Farm Vineyard® (“BHFV”). Sam, a lifelong farmer and naturalist, began to till the soil, the basis for all great wines, using only organic compost and other natural ingredients. This approach, the acquisition of fine French vines, the rather hospitable climate of the region, along with his vision and hard work, remain the foundation for BHFV’s rather exceptional wine. We still only use natural fertilizer and we do not use herbicides (we merely turn the weeds right back into our soil to enrich it). We believe this all shows up in the flavorful taste and wonderful aroma of our grapes and in turn, our wine .

When visiting wine country along the North Fork of Long Island, BHFV is the first vineyard you will see on Sound Avenue, conveniently located just east of Edwards Avenue (Exit 71 on the LIE-495, then head north on Edwards Avenue for only 3.8 miles).

No doubt you will find that the warm atmosphere and bucolic setting makes BHFV an ideal place for quick day trips, parties and events whether for the family, friends or the workplace. You will enjoy great live music performances each weekend. You can, in season, take a vineyard or horse rescue tour.

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Fall Hours
Monday, Tuesday, Wednesday and Thursday: 11am-5pm
Friday: 11am-6pm
Saturday; 11am-7pm (live entertainment 11:30am-6pm)
Sunday: 11am-7pm (live entertainment 2-6pm)

"If a man does not keep pace with his companions, perhaps it is because he hears the sound of a different drummer. Let him step to the music he hears, however measured or far away"
— Henry David Thoreau

For those who hear the sound of a different drummer, a calling is as natural as waking up in the morning. You dream about it, you feel it in your bones, and your heart tells your head that your journey will never be complete until your aspirations are realized.

As a young boy in Brooklyn in the 1930's, Sam Rubin already knew that he needed to work the land. But all around him was concrete, and the post-Depression years swallowed dreams and childish thoughts.

After WWII, Sam, an army veteran, soon met and wed Rhoda. Together they set about raising a family. After many hard years working as a driver for the New York City newspapers, he finally followed his dream and purchased his first farm in Cochecton, New York.

Throughout the years Sam still worked in the city during the week and farmed on the weekends while maintaining various properties at different times in New York State and in Vermont. An avid naturalist for many decades, he pursued schooling on all aspects of agriculture while growing produce organically. In those days, when life was simple and clothes were hand me downs, he never sold his crops to anyone. Rather, he would have a food route giving out his produce to those he loved and cared about.

They moved to Suffolk County in 1961 and ultimately had five children: one son and four daughters. While Rhoda was building her reputation as a pioneer and successful entrepreneur in Weight Watchers, Sam continued to farm on various acquired properties. Eventually, he found a beautiful parcel of land on the North Fork of Long Island. It couldn't have come at a more perfect time; the traveling had made him weary and he wanted to spend more time with his family. He bought it and named it, "Baiting Hollow Farm".

A few years later, he tried his hand at planting a small section of grapevines since it interested him and was a crop that was rapidly expanding in an area that was proving itself to be climatically similar to key growing regions in France. He loved to work the vineyard and help the grapes grow. He decided that he wanted to try his hand at expanding his output. So with Rhoda's blessings, and the help of his son Richard, the former executive VP of Weight Watchers of Suffolk and a successful business entrepreneur, Sam acquired additional acreage adjacent to his property. After several years of continuing to nurture the soil and vines, Richard's sound business plan created a team to oversee and supervise wine making production and vineyard management. Baiting Hollow Farm became Baiting Hollow Farm Vineyard®, and has established itself as a grower of distinction producing many varietals of high quality wine.

Since Sam's passing in May, 2014, The Rubin Family continues to run BHFV in typical fashion and wonderful spirit as a tribute to their Father, Grandfather, Great-Grandfather and Founder.

Some things never change.

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