In the mid-1990s, Don St. Pierre Sr. and his son believed China’s wine importing industry had the potential to flourish. The opening of China’s economy and the rapid expansion in consumer income along with the limited production of wines in China, have all combined to prove ASC’s expectations. Since 1996 when ASC was first established, the company has developed beyond recognition from those early days.

In addition to a comprehensive wine portfolio, in 2001 ASC Fine Wines became the exclusive distributor in the Chinese on-trade market for the Austrian company, Riedel. Riedel is famous for its fine crystal glassware and wine decanters. In 2009, ASC also became the exclusive distributor of San Pellegrino and Acqua Panna, both natural mineral waters from Italy.


During the early years of ASC, imported wines were mostly sold into the 5-star International hotel groups. Now, ASC has turned into China’s leading wine distribution company with broad channel coverage.

ASC Fine Wines has seen substantial development of the company, as well as in the China wine market as a whole. Being based in China, ASC has acquired a deep understanding of the complex and diversified business environment of China.


ASC Fine Wines is indebted to the many customers we work with. The customers are from all different channels and cities across the country – hotels and restaurants, retail shops, supermarkets, wholesalers and individual consumers who are wine lovers.

Service and Education

ASC’s relentless focus on customer service is one of the main reasons why ASC has grown so significantly over the last 10 years. Orders are promptly delivered from one of our six temperature-controlled warehouses in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, and Macau. This ensures that ASC can deliver what the customer’s order, in excellent condition, and precisely when they need it.

ASC employs over 1,000 staff across Mainland China, Hong Kong and Macau – dedicated people who have significant knowledge about wine.

ASC Fine Wines is the pioneer in China to offer Wine & Spirits Education Trust (WSET) wine education courses, the first provider of WSET Diploma program in China and has been a pioneer in wine education to both consumers and to members of the industry. Besides WSET, ASC also works with Le Conseil Interprofessionnel du Vin de Bordeaux (CIVB) , Bureau Interprofessionnel des Vins de Bourgogne(BIVB) and Wine Australia (A+) presenting interactive and informative short-term training programs.

ASC Fine Wines also established its direct-to-consumers division, called “Wine Gallery by ASC”, to provide a 360 degree fine wine experience. It operates Wine Residence in Shanghai which provides full services and facilities to wine lovers. In addition, Wine Gallery Fine Wine Shops and Wine Gallery E-Commerce provide secure, easy and professional access to fine wines.


As the corporate name suggests, ASC Fine Wines is a specialist in purveying some of the finest wines of the world. It represents more than 100 wineries over 1,200 wines from 14 countries, and is therefore able to offer consumers a comprehensive selection of premium fine wines. These wineries include not only multi-national wine producing groups but also the icon family-owned estates. Our close collaboration with Chateaux in Bordeaux enables us to source Grand Cru Classé wines directly from Chateaux and negociants to guarantee their authenticity.

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