According to the latest Harris Poll, the top three groups of Americans who drink regularly and enjoy wine more than beer were: women (46%), adults ages 65+ (42%), and those in high income households (37%, HH income of $100K+).
In general wine came in second to beer, but only with a minor difference of 7%.
“While many consumers will increasingly drink across all three major adult beverage categories, they still have their ‘preferred’ drink type. At the same time, all consumers are not alike, and various demographic groups clearly have different favorites. For some, that ‘go to’ choice hasn’t changed a great deal, but for a significant percentage of those who favor wine today, they did prefer another beverage type 10 years ago. Both life stage changes over that period of time as these consumers have aged, as well as today’s younger generations being more open to wine, are likely driving those changes in preference.”
-Danny Brager, SVP of Nielsen’s Beverage Alcohol Practice
Men are significantly more likely than women to prefer red by 15% (49% vs. 34%).
What categories do you fall into?
Visit Harris Polls to see more polls and statistics.