Ernest and Julio Gallo: A Major Figure in American Wines

Profile America Monday, March 21, 2016

Today marks the birthday of one of the major figures in the American wine industry — Julio Gallo, born on March 21, 1910. When Prohibition ended, Julio and his brother Ernest started making wine in very humble surroundings. They rented a California warehouse with winemaking equipment that was purchased on credit. Many years of hard work saw their little winery become one of the largest wine production facilities in the United States and their innovative, creative marketing techniques helped shape the nation’s drinking tastes.

How Americans drank wine changed with the Gallo brothers. When Ernest and Julio began their business in 1933, Americans on average drank only about a quart of wine per year. Today, that figure has risen to approximately 2.8 gallons per capita. The enduring Gallo Family establishment is joined by over 3,000 other wineries in America, which decant nearly $16.5 billion in yearly shipments. You can find current data on the country’s economy by downloading the ‘America’s Economy’ mobile application.

The Gallo Family Vineyards is a family winery, vineyard managers, owners of many wine brands across the globe, and distributors of wine and spirit products in 90 countries. Some of their most popular brands include:

  • Apothic
  • Allegrini Amarone
  • Alamos Malbec
  • Barefoot
  • Bartles & Jaymes Coolers
  • Boones Sangria
  • Carlo Rossi
  • Dark Horse
  • Gallo Family Wines
  • Ghost Pines
  • LaMarca Prosecco
  • Mirassou
  • Soverain California
  • Whitehaven Sauvignon Blanc

 

About the USA Census Bureau Profile America

Profile America is produced by the Center for New Media and Promotions of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for “Multimedia Gallery” by the “Newsroom” button).

 

Sources:
Julio Gallo Biography
Gallo Wines
Winery Receipts
Number of Wineries
Wine Consumption

 

View the original press release on PR Newswire

 

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