Wine researcher shows ways in which men and women’s perceptions of wine differ
Isabelle Foret, lifelong wine researcher, today announces her findings following Best of France’s 2015 tasting event, which offered New Yorkers a new way to experience French wine through a blind tasting. The event, which hosted hundreds of thousands of participants in the middle of Manhattan’s iconic Times Square, was an opportunity to discover the ways in which men and women’s perceptions of wine differ.
From a sensory preference viewpoint, fruit tastes and aromas are by far the most important among women particularly in the varietals below:
- Syrah, a varietal found in Rhone Valley, Languedoc and Roussillon
- Cabernet Sauvignon, varietal found in Bordeaux
- Riesling, typical grape from Alsace
- Pinot Noir, mainly from Burgundy, but can be found in Alsace
- Chenin Blanc, Loire Valley
- Gamay, a varietal found in Beaujolais but also in Loire Valley
On the other hand, men are more likely to detect a wine by its region, with the most commonly identified ones being:
Isabelle Foret also revealed that 50% of the women who participated in the survey were attracted by a partner who knew how to pair wine with food.
Women’s favorite pairings
- Syrah: Red meat, cheese, chocolate
- Bordeaux Blend: Heavy meat, spicy food, cheese
- Riesling: Sweets, cakes and fruits
- Pinot Noir: Red meat and cheese
- Gamay: White meat and stuffing
- Chenin Blanc: Seafood
About Wine Researcher, Isabelle Foret
A lifelong wine expert and researcher, Isabelle Foret has largely contributed to feminizing the wine industry and oenology, bringing forth women’s increased senses as well as the romantic rites related to wine drinking. Isabelle Foret is the spokesperson for French Wines, Wines with Style
About French Wines, Wines with Style
Wines with Style is the national campaign for the promotion of all French wine regions overseas and driving the campaign Wines with Style in the United States. French regions include Alsace, Beaujolais, Bordeaux, Bourgogne, Champagne, Languedoc-Roussillon, Loire Valley, Provence, Rhône Valley, Corsica, Savoir, Jura, and France’s Southwest.